- We ensure our products do no harm – especially to the environment by offsetting web hosting impacts by joining Stripe Climate, buying additional Carbon Credits, and building tools to raise awareness of climate impact.
- We bootstrap everything with our own funds.
- We use our own products.
- Authenticity. We don’t flex to put out a different persona.
- We do not give away equity. We recognize that we receive complete freedom of choice by going this route. Raising funds forces us to grow at all costs.
- We’re less ambitious than most Software as a Service companies – we do not want to build a unicorn. We want to start and maintain a suite of software products that allows for work/life balance.
- Not everything we create has to create profit or make money. We work on these things on the side while take consulting gigs or broader agency work.
- However, we’re cost conscious and optimize for getting the most return on our investments. We must drive a profit while focusing on the quality of our work.
- We aim to have have smaller exits. By being revenue positive, we can sell when we want.
- Business will ebb and flow – we will be flexible to an extent. But, we will never put work in front of familial commitments.
- Clear disconnection points between business and life (ability to autopilot business if need be).
- We can revisit and reprioritize the above as our life evolves. These are not set in stone and should be revisited once per year.
Business Values
